The first week in February it all happens - Sapporo's largest event. The snow festival's ice sculpture competition attracts artists from all around the world, competing to create the largest and most elaborate artworks from ice and snow. The festival takes place on Odori Koen, in the centre of Sapporo and is made up of large-scale replicas and artistic sculptures; children-aimed attractions; and a separate section for world-wide competitors. The festival can be enjoyed in the day, but its even better when the light fades and the sculptures are lit up. If you plan on staying over and not simply taking a day trip from your resort, then book with us super-early.
A trip to the brewery is, for us, a pilgrimage. Sapporo is the finest beer in the world. They offer free guided tours covering the history of beer in Japan and the process of brewing and whilst the museum is not very big, it's an interesting trip. Made better by the tasting session at the end.
A Museum of Modern Art is filled with collections of contemporary works with, it seems, a particular focus on glass objects. The main hall is the centre of exhibits of works owned by the museum and the special facility is reserved for "expo" of foreign and Japanese arts. It's not anywhere near the scale of MOMAT in Tokyo (the National Museum of Modern Art), but we enjoyed it nonetheless.